
A plan for
your book, Brian
I read both PDFs you shared. The 55 ideas are done. What they need now is the book layer that turns eight files into one.
None of what I found is a content problem. It all comes from the pages being exported one by one.
Four phases, about three weeks. Nothing moves ahead without your OK.
See the plan →- 01 · The book
- 02 · The files
- 03 · The plan
A short video for you
Five things I
noticed in your PDFs
All of these come from the two files you attached. None are content problems. They come from the pages being exported one by one, and they go away once the book is built as one file.




8.27 x 11.69 in
8.5 x 11 in
7 x 10 in
5 findings2 files read0 content problems
See how I'll fix themBooks & booklets
I've worked on.






Explore our successful designs.
We turn rough ideas and goals into premium assets that drive results. Take a look at some of our top samples.
Six answers that shape the book, before day one
Format
Print, digital, or both?Sets the page size, bleed and PDF exports.
Pricing
Free for members, or for sale?Selling adds an ISBN, barcode and back cover.
Reader
Members first, or new readers?Sets the cover's tone and a sign-up page.
Links
Link it to your Substack?Adds clickable links, bookmarks and contents.
Look
Keep the look, or refresh it?Layout fixes only, or new type and accents.
Editions
All parts final? Yearly editions?Sets the build order and a file ready to update.
Four phases, about three weeks
Lock the size, then build the master pages
The book size is fixed first, then master pages and styles are built from your current look.
You approve the directionAll 8 parts in one InDesign file
Every takeaway stays with its idea, and each part gets its own opener page.
Full draft of all 55 ideasContents, footers and a line-by-line pass
A live contents page, running footers and a full proofing pass, then your feedback.
You approve the final proofThree files, ready to print and share
A print-ready PDF, a light digital PDF and the packaged InDesign file.
Files in your hands“The writing is done.
What's missing is the book layer”
A hands-on designer who turns your pages into a real book

Eric Hawley is the founder of ELH Global, a marketing studio covering content, design and strategy. For this book he handles the layout himself: page flow, part openers, the contents page and print-ready files. Your words stay exactly as you wrote them, and you deal with him directly from the first message to the final files.