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Eric HawleyBOOK & EDITORIAL DESIGNER
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Eric Hawley · For Brian Lund

A plan for
your book, Brian

I read both PDFs you shared. The 55 ideas are done. What they need now is the book layer that turns eight files into one.

55Ideas, read in fullThe Ideas That Last
8Parts, one bookBuilt as a single file
The files
55 ideas that deserve one real book.

None of what I found is a content problem. It all comes from the pages being exported one by one.

5FindingsAll fixable in layout
0Content problemsYour words stay as written
The plan
Eight files in, one book out.

Four phases, about three weeks. Nothing moves ahead without your OK.

See the plan →
  1. 01 · The book
  2. 02 · The files
  3. 03 · The plan
↓  Scroll to explore
A quick video

A short video for you

What I noticed

Five things I
noticed in your PDFs

All of these come from the two files you attached. None are content problems. They come from the pages being exported one by one, and they go away once the book is built as one file.

01A takeaway box lands on the next page, away from its ideaHoverTap to see the fix →
Finding1
A takeaway box lands on the next page, away from its ideaFix: each idea and its takeaway are locked together, so a box never moves to a new page alone.
Volume 2Pages 1 to 2
02A new idea starts with one line at the bottom of a pageHoverTap to see the fix →
Finding2
A new idea starts with one line at the bottom of a pageFix: a heading never sits at the bottom of a page. If an idea can't start with room, it moves over.
Volume 2Page 4
03The Part 02 title shows twice, and the opener shares its pageHoverTap to see the fix →
Finding3
The Part 02 title shows twice, and the opener shares its pageFix: each of the 8 parts gets its own opener page. The ideas start on the facing page.
Volume 2Page 1
04Cover, reader note and contents are all on page 1HoverTap to see the fix →
Finding4
Cover, reader note and contents are all on page 1Fix: a proper cover, a page for your note, and a contents page with live page numbers.
Volume 1Page 1
05The pages are A4, a European sizeHoverTap to see the fix →
Finding5
A4, now
8.27 x 11.69 in
US Letter
8.5 x 11 in
Book size
7 x 10 in
The pages are A4, a European sizeFix: lock the size on day one, such as 7 x 10 in, and build everything to it with proper bleed for print.
All pagesPage size

5 findings2 files read0 content problems

See how I'll fix them
Similar work

Books & booklets
I've worked on.

Case study bookletProperty investment
Policy bookletCyber security
Guide e-bookletLead generation
Recipe bookletHealthy food brand
Sales process bookletB2B software
Welcome bookletPayments company

Explore our successful designs.

We turn rough ideas and goals into premium assets that drive results. Take a look at some of our top samples.

Six answers that shape the book, before day one

01

Format

Print, digital, or both?

Sets the page size, bleed and PDF exports.

02

Pricing

Free for members, or for sale?

Selling adds an ISBN, barcode and back cover.

03

Reader

Members first, or new readers?

Sets the cover's tone and a sign-up page.

04

Links

Link it to your Substack?

Adds clickable links, bookmarks and contents.

05

Look

Keep the look, or refresh it?

Layout fixes only, or new type and accents.

06

Editions

All parts final? Yearly editions?

Sets the build order and a file ready to update.

How I'll run this

Four phases, about three weeks

Phase 1

Lock the size, then build the master pages

The book size is fixed first, then master pages and styles are built from your current look.

You approve the direction
Set the System
Phase 2

All 8 parts in one InDesign file

Every takeaway stays with its idea, and each part gets its own opener page.

Full draft of all 55 ideas
Build the Book
Phase 3

Contents, footers and a line-by-line pass

A live contents page, running footers and a full proofing pass, then your feedback.

You approve the final proof
Polish & Proof
Phase 4

Three files, ready to print and share

A print-ready PDF, a light digital PDF and the packaged InDesign file.

Files in your hands
Hand Over
“The writing is done.
What's missing is the book layer”
Notes · Eric HawleyNothing moves ahead without your OK
About

A hands-on designer who turns your pages into a real book

Eric Hawley

Eric Hawley is the founder of ELH Global, a marketing studio covering content, design and strategy. For this book he handles the layout himself: page flow, part openers, the contents page and print-ready files. Your words stay exactly as you wrote them, and you deal with him directly from the first message to the final files.

RoleBook & Editorial Designer
StudioELH Global
FocusBook layouts · Booklets · E-books
You receivePrint PDF · Digital PDF · InDesign
Why me

Why you should
hire me.

Page flow, part openers, page numbers and contents. The quiet details that make a collection feel like a real book.Book layout, not just graphics
Master pages and text styles, so the 2027 edition is an update, not a rebuild.Built to reuse
From the first message to the final files, your questions come to me.You talk to me directly
Proper bleed and export settings for a US printer or Amazon KDP, plus a light PDF for sharing.Print-ready files
No rewriting. Your voice and your takeaways stay exactly as you wrote them.Your words stay yours
Writers, designers and strategists at ELH Global, with unlimited revisions until you're happy.A full team behind me
Book layoutPrint-readyReusable file
See the plan ↗
Your book

55 ideas become one book in four phases

Print · Digital · InDesign
55Ideas, every takeaway kept with its idea
8Parts, each with its own opener page
4Phases, nothing moves ahead without your OK
24hTo start after your reply